Most business owners focus on hiring the most qualified person for the job. Skills, experience, and background are all important, but they are not the whole picture. If you have ever hired someone who looked perfect on paper but didn’t click with your team or struggled to thrive in the role, then you understand what I mean here.
What if you could go deeper and build your team based on the right mix and energetic fit, decision-making style, and communication dynamics? Imagine what that would be like, to have the perfectly engineered team where you have all the right butts in the right seats all working together like a fine-tuned machine. That is exactly what BG5, the application of Human Design for Business, does.
BG5 - Human Design for Business shows how each person is wired to work, interact, and lead. It reveals whether someone thrives in structured routines or needs flexibility, whether they are designed to initiate action or wait for the right timing, and how they naturally contribute to a group or team. It also shows how people influence one another and where friction or synergy is likely to occur.
When you use Human Design for Business to build or restructure your team, you create more than a group of capable individuals. You create a high-functioning ecosystem where everyone is aligned with their role, respected for their differences, and empowered to do their best work.
Understanding the Basics of Team Energy
In the BG5 Business Institute, the business application of Human Design, a group of three to five people creates something called a Penta. This is the energetic structure that forms when a small team comes together. If the right elements are in place, that Penta becomes a strong, functional unit with clear roles and reliable flow. If key elements are missing or imbalanced, the team may struggle with clarity, communication, or progress.
Each person contributes certain strengths and fills specific seats in that group energy. Some bring strategic thinking, others bring implementation. Some are wired to lead, while others are here to support or advise. There is no hierarchy, just different roles that all need to be filled for the system to work well.
When you bring someone onto your team without understanding their energetic role or what they need to thrive, you risk placing them in the wrong seat or setting them up to fail. That is why looking at the energetic makeup of your team is just as important as looking at the resumes.
How to Use BG5 - Human Design in Team Building
Start with yourself. As the business owner, your design sets the tone for the team. Are you a Builder who thrives on steady work and response? Are you an Advisor who sees how things could work better? Are you an Initiator who needs freedom to act on your own timing? Are you an Evaluator who needs to be invited into the right environments to observe and give feedback on how to improve the functioning of the community as a whole? Knowing your own style helps you identify who complements you, what are the best environments for you to work in, and what kind of support you actually need.
Next, look at what the business needs. Do you need more action, more structure, more communication, or more creative input? Each type and trait combination brings something specific to the table. Instead of hiring clones of yourself, you can intentionally seek out those whose natural strengths fill the gaps.
Then, assess the energy of the group. You can run a Penta analysis to see how each person fits within the team dynamic. This helps you understand who naturally takes the lead, who thrives behind the scenes, and where communication breakdowns are likely to happen. You can also identify which roles are missing or overloaded, and make informed choices about who to bring in next.
Common Team Imbalances and How to Fix Them
Sometimes a team feels chaotic and ungrounded. That often means there is a gap in one of the 12 essential business skills every business needs to succeed. Other times, a team feels stuck or uninspired. That could mean there is no natural initiator or no one holding the long-term vision. In some teams, people are constantly stepping on each other’s toes or unclear about who is doing what. That often comes from overlapping strengths with no clear differentiation of roles.
These problems are not personal. They are structural. And once you see the energetic blueprint, you can fix them.
Benefits of Healthy and Aligned Teams
When you build your team based on energetic fit, making sure to fill all the gaps so all 12 essential business skills are represented, everything flows more smoothly. Communication improves. Productivity increases. People feel seen and understood. You spend less time managing conflict and more time creating results.
Team members are more engaged because they are doing work that suits their strengths. Morale goes up because people feel appreciated for who they are, not just what they do. Retention improves because the workplace becomes a space where people can grow, contribute, and thrive.
You also become a better leader. Instead of trying to motivate people in ways that do not work for them, you meet them where they are. Instead of micromanaging, you create structures that allow for trust, freedom, and collaboration.
Start Here
You do not need to be an expert in BG5 or Human Design to begin using it in your business. We can start with a simple conversation about each team member’s type and strategy by doing a career analysis for each team member and you as the business owner. That will also help you discover what the best environments are for each team member to thrive in, how they make decisions, and what kind of feedback helps them grow. These conversations alone can create breakthroughs.
If you want to go deeper, consider getting a team analysis. It will show you the strengths, gaps, attributes, triggers, and communication patterns of your team. This can help you make more aligned decisions about hiring, restructuring, or expanding.
Your team is not just a collection of job titles. It is a living, breathing system. When you understand how it works energetically, you can lead with more clarity, more empathy, and more power.
Business is a team sport. Make sure you are playing with the right people, in the right positions, at the right time. BG5 - Human Design for Business can show you how.
About the Author:
Rayana is an Emotionally Intelligent Energy Advisor who is a Certified Human Design Analyst, BG5 Business Consultant, Business and Career Transition Coach, and Master NLP Mindset Ninja.
With 25 years of experience as a business, career and mindset coach, she specializes in guiding people through life, career, and business transitions by helping them uncover their genetic blueprint and live in alignment with their true design. She uses Human Design as a tool to give people permission to be themselves.
A seasoned entrepreneur, Rayana has started up and grown multiple businesses from the ground up, scaling them to 6-7 figures across industries like real estate, insurance, pet care, art and coaching.
But, when she discovered coaching, she found her true calling, to guide and empower people on their journeys to get from where they are to where they want to be, one simple step at a time, to ultimately achieve their goals and dreams.
Rayana was introduced to Human Design in the year 2000, but it didn't take root right away. It stalked her over the years until she finally felt the calling to accept the invitation into her own experiment. She has been formally studying Human Design for over 10 years. She has found it to be a practical tool, along with NLP techniques, to transform her own life and relationships, as well as to empower her clients to break free from fears and limiting beliefs and the comparison trap. She enjoys witnessing her clients' transformation and feelings of validation when she shares a career analysis with them.
Her mission is simple: to liberate potential, excavate inner genius, and transform the future by helping people embrace who they are truly meant to be, living a life that is not only successful but deeply fulfilling.
