From Bitterness to Breakthrough: A Case Study in BG5 Career Consulting
By Rayana T. Starre - Certified BG5 Consultant and Human Design Analyst, Career & Business Coach
Kellie’s transformation is a vivid example of the power of BG5 Career Analysis to create profound change, not only in work life but in self-understanding. When she first came to me for career transition coaching, she was frustrated, bitter, and depleted. An emotional Advisor by design, Kellie had spent years in the wrong job, trying to get others to value her insight by talking too much, giving too soon, and acting on impulse. Her brilliance, particularly her Strength of Efficiency, was overlooked or dismissed, and she often felt like a genius in the wrong room, misunderstood and spinning her wheels.
She was also caught in patterns of emotional reactivity and relationship chaos, making decisions in the heat of the moment and then regretting them. Her desire to help others and save the planet, including protecting a Florida marshland, came from a deep inner calling, but she was wasting her energy on the wrong people and in the wrong places. She didn’t understand why she felt so bitter or what it meant to wait for recognition and the right invitation. Emotional clarity was foreign to her.
The Career Analysis was a turning point. I guided her through understanding her Career Type as an Advisor: someone designed to guide, but only when recognized and invited. We explored her emotional intelligence as her decision-making strategy and the importance of not acting on first impulses. We talked about her wide collaborative definition and how vital it is for her to be around the right people to process and synthesize her insights. She needs collaboration not as a crutch but as a key to clarity. And she needs space, time to reflect, to be recognized, and to offer guidance only when invited.
When I shared her analysis, she listened quietly. It was one of the few times I’d seen her absorb something so fully without reacting. She soaked it in. She began to experiment with waiting, with noticing, with choosing when and to whom she spoke. She texted me later:
"I learned to just listen more in general. With the Human Design stuff, man... I've learned that the invitation to talk is just as prevalent day-to-day now and it just ain't worth my breath sometimes. Just let these folks get it out.
You asked how you can support me, help me recognize invitations and celebrate them with you. You told me to wait. I did. That was satisfying and enlightening. Awareness is everything in implementing this stuff."
That awareness sparked something else. I planted a seed. What if she started her own business? At first, it seemed impossible. She had always been an employee. But with encouragement and her deepening understanding of her strengths, Accounting, Reliability, and her Strengths of Efficiency, Resources, and Higher Principles, she launched a marketing consulting business. It immediately took off. She had a waiting list. Then came the learning curve of letting go of doing everything herself. She hired support, built systems, and is now in the process of growing her business in a way that aligns with her design.
BG5 gave her the permission to be herself and a framework to make better decisions, trust the right timing, and step into a life of recognition and fulfillment. Her journey shows how powerful BG5 Career Consulting can be. When clients are seen for who they really are and learn how to work with their design instead of against it, it is validating and transformative. What starts with frustration or bitterness becomes freedom and success. What began in bitterness became the right kind of recognition and invitation for her to share her brilliance.
This is the heart of BG5 Business Consulting: helping people finally understand why they’ve felt off-track and guiding them back to the core of who they are so they can create lives and careers that work for them, not against them. It is the most rewarding work this Advisor could do.
About the Author:
Rayana is an Emotionally Intelligent Energy Advisor who is a Certified Human Design Analyst, BG5 Business Consultant, Business and Career Transition Coach, and Master NLP Mindset Ninja.
With 25 years of experience as a business, career and mindset coach, she specializes in guiding people through life, career, and business transitions by helping them uncover their genetic blueprint and live in alignment with their true design. She uses Human Design as a tool to give people permission to be themselves.
A seasoned entrepreneur, Rayana has started up and grown multiple businesses from the ground up, scaling them to 6-7 figures across industries like real estate, insurance, pet care, art and coaching.
But, when she discovered coaching, she found her true calling, to guide and empower people on their journeys to get from where they are to where they want to be, one simple step at a time, to ultimately achieve their goals and dreams.
Rayana was introduced to Human Design in the year 2000, but it didn't take root right away. It stalked her over the years until she finally felt the calling to accept the invitation into her own experiment. She has been formally studying Human Design for over 10 years. She has found it to be a practical tool, along with NLP techniques, to transform her own life and relationships, as well as to empower her clients to break free from fears and limiting beliefs and the comparison trap. She enjoys witnessing her clients' transformation and feelings of validation when she shares a career analysis with them.
Her mission is simple: to liberate potential, excavate inner genius, and transform the future by helping people embrace who they are truly meant to be, living a life that is not only successful but deeply fulfilling.
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